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Reimagined Starbucks’s logo and designed three conceptual drinks inspired by
the Halloween theme.
The goal was to capture the essence of Halloween through color, atmosphere, and sound,
creating a cohesive and immersive brand experience.

Halloween In Starbucks

Final Animation

Storyline

At 11:50 pm on the night before Halloween, an empty Starbucks sits in silence
- until monsters and wandering ghosts, drawn to the cafe, begin to appear.

When the cuckoo clock strikes midnight, signaling the start of Halloween,
the menu board showcasing new Halloween drinks suddenly glows.
The light pulls the ghosts inside, transforming,
them into Halloween-inspired conceptual drinks infused with their colors and personalities.

As the store returns to stillness, only three mysterious drinks remain-waiting to be discovered when the doors open again.

 

Halloween color_edited.png

Color Palette

Style Frames

Character & Conceptual Drinks Design

Logo Design

Software

3D modeling / Renderding: Cinema 4D, Redshift
Compositing / Sound: After Effects, Premiere Pro
Pre-visual Design: Illustrator
Logo Design: Illustrator, Photoshop

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