Creative Motion Graphic Designer
Adventure
in
Trader Joe's
2D + 3D Motion Works / BX Design
2026
Cinema 4D | Redshift | After Effects | Photoshop | Illustrator
Through warm colors and low-poly modeling, this project captures Trader Joe's friendly and vibrant atmosphere while reflecting the brand's unique identity.
Through these elements, shopping at Trader Joe's is portrayed not as simple household chore, but as a small adventure in everyday life.
따뜻한 색감과 로우 폴리 모델링을 통해 Trader Joe's만의 친근하고 밝은 분위기를 살렸습니다.
이러한 것들을 통해 Trader Joe's에서의 쇼핑은 단순히 처리해야할 집안일이 아닌 일상 속 작은 모험의 이미지를 심어줍니다.
Final animation
<Work Process / 작업 과정>
The project began by reimagining Trader Joe’s as an adventure-driven world. After researching the brand and its products, I developed a storyline that transformed an ordinary grocery trip into a playful journey. Based on the narrative, I created mood boards, designed key visual assets, and developed both 2D and 3D elements. The final piece was animated, composited, and color graded in After Effects to create a cohesive and immersive experience.
프로젝트는 Trader Joe's를 모험적인 세계관으로 재해석하는 것에서 시작되었습니다. 브랜드와 제품을 리서치한 후, 평범한 장보기 경험을 하나의 어드벤처 스토리로 확장하는 스토리라인을 개발했습니다. 이후 무드보드와 비주얼 레퍼런스를 바탕으로 주요 에셋을 디자인하고 2D 및 3D 요소를 제작했습니다. 마지막으로 애니메이션, 컴포지팅, 컬러 그레이딩 작업을 통해 하나의 완성도 높은 영상으로 마무리했습니다.
<Keywords / Moodboard>
System | Loading/Processing | Youth | Uncertainty | Identity | Memory | Nostalgia | Growth | Incomplete State | Continuation
While developing this project, I drew inspiration from a range of visual works and films, including "All about Lily Chou-Chou", "New Jeans-Ditto", Netflix film "Pavane", and "F(x)-Pink Tape Album Art film"
<Music>
AI generated by SORA
Reimagined TraderJoe's as a playful world of discovery,
transforming everyday grocery elements into vibrant,
stylized forms where a shopping basket becomes
the main character and visualizes the joy and
adventure of the shopping experience,
Adventure in Trader Joe's
Final Animation
Design Intend
Through warm, inviting colors and simplified low-poly modeling, this project creates a friendly and playful atmosphere that reflects Trader Joe's approachable brand identity. By arranging abstract grocery-inspired objects and using stylized motion, the animation reframes shopping as more than a routine task-it becomes an adventurous, joy-filled experience, visually expressing the idea that a visit to Trader Joe's is a journey of discovery rather than just a transaction.
Color Palette
