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Reimagined TraderJoe's as a playful world of discovery,
transforming everyday grocery elements into vibrant,
stylized forms where a shopping basket becomes
the main character and visualizes the joy and
adventure of the shopping experience,

Adventure in Trader Joe's

Final Animation

Design Intend

Through warm, inviting colors and simplified low-poly modeling, this project creates a friendly and playful atmosphere that reflects Trader Joe's approachable brand identity. By arranging abstract grocery-inspired objects and using stylized motion, the animation reframes shopping as more than a routine task-it becomes an adventurous, joy-filled experience, visually expressing the idea that a visit to Trader Joe's is a journey of discovery rather than just a transaction.

 

트조_컬러 팔레트.png

Color Palette

Style Frames

In-Store Signage Design

Software

3D modeling / Renderding: Cinema 4D, Redshift
Compositing / Sound / Signage Design: After Effects
Pre-visual Design: Illustrator, Photoshop

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